Creativity is undervalued, underfunded and under threat.
The precious, wonderful ecosystem inside our heads
is as vital to our future as the one outside.
We must protect, nurture and treasure our
imaginations and those of our children.
Curiosity and creativity are how we grow, engage
with each other and celebrate our individuality.
Ideas change the world.
Never compromise on what creative ideas are worth
Ensure that the role of the imagination is respected in all facets of society
Ensure the richness of the world around us is reflected in how and what we create
Normalise the power of creative expression in the wider world
Always find time to nourish the imaginations of tomorrow
